01 — operations director · zurich
fifteen years of festivals, tours and brand activations. essays on the bits the industry usually doesn't say out loud: risk, pricing, day rates, the maths behind the magic.
02 — writing
160 respondents. March 2026. A first cut at the day rates the UK live events industry actually pays — by role, by sector, with the gaps and limitations called out honestly.
You paid £87 for that ticket. A New York jury just decided you were overcharged for most of it. Here's where the money actually went, and why the industry won't tell you.
The crisis wasn't the surprise. The surprise was that we'd seen it coming all along. A field report from a Saturday morning I'd rather forget — and what it took to stop calling it luck.
On community, loneliness, and the one thing the algorithm can't replicate. 25,000 people. One drop. The same involuntary noise.
03 — about
fifteen years on the operational side of live events. the part where someone has to decide, at 4am with a radio in one hand, whether the ground will hold. i write about the gap between the plan and the field because that's where the work is.
based in Zurich. working internationally.
01
operational leadership
festivals, tours, brand activations.
02
site design & risk
pre-mortems, trigger points, contingency.
03
industry research
surveys, benchmarking, public reports.
04
writing & speaking
essays, panels, industry talks.
04 — work
End-to-end operational leadership for a 12-city international festival tour, including site design, supplier procurement, contingency planning and on-site delivery across three continents.
Co-founded a working group of UK promoters and venues advocating for transparent ticket pricing and adoption of the £1 Grassroots Ticket Levy across mid-cap rooms.
Designed, ran and published the first open benchmarking study of UK live events day rates — 160 respondents in March 2026, with public medians by role and sector.
Production-led design for a confidential luxury brand's flagship multi-city customer experience programme — invitation only, zero earned-media spend, 94% attendee NPS.
05 — quoted
"the first time i've read an industry article and thought, someone is finally saying the bit out loud."
senior promoter, on the day-rate survey
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one thoughtful piece per month on operations, pricing, risk, and what live events have to teach the rest of the world. no spam, ever.