Nobody Talks About What a Gig Actually Costs. I'm Going To.
You paid £87 for that ticket. A New York jury just decided you were overcharged for most of it. Here's where the money actually went, and why the industry won't tell you.
Ash Walker writes long-form articles on operations, risk, and pricing in live events.
now reading An Attempt at a UK Live Events Day-Rate Benchmarking Study 9 min →160 respondents. March 2026. A first cut at the day rates the UK live events industry actually pays, by role, by sector, with the gaps and limitations called out honestly.
one thoughtful piece per month on operations, pricing, risk, and what live events have to teach the rest of the world. no spam, ever.
written by Ash Walker, operations director on live events, based in London. the writing here is what i wish was published when i was starting out.
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